Monthly Archives: August 2015

“15 Minutes… 6 Second of Fame”

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7.25 per hour and 8 hours of work are not the labor conditions for Vine stars like Brittany Furlan or LeJuan_James. Their 6-second videos uploads, are worth more than a fun time in the afternoon. Furlan can make up to 43,500 in a 6 second shout out to brands like Benefit Cosmetics and Trident, according to New Media Rockstar. Unlike the expression of Andy Warhol of 15 minutes of fame, user LeJuan_James has been doing vines for almost a year, with a rising fan base (over 400K folowers). The Internet sensation that identifies himself as a Puerto Rican and Dominican has a partnership with Honda.

You can also try you luck and turn your 6-second features in to your source income for life. According the NMR, there are simple ways (done by stars) that you are able to make money: Brand Deals, Appearances and Merch. The first technique consists of a monetary sponsorship from brand to a user, in order for the person to give a shout out or “revine” in the name of the brand.

Once you have made a solid fan base, you can charge to host a segment in a live show, convention or even music videos; which is the case of Vine-sensation Sione Maraschino, who was a special guest dancer in the Megan Trainer video (All About at that base). The vine artist is guest in a second music video and he is making deals to appear in a third one (The Daily Dot).

Finally, there is the merchandise way. Which is basically making your own branded merchandise. As Evan DeSimone exposes, a perfect example of this would be the case of Cameron Dallas who has a store with assorted articles with his image engraved on to them.

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How does it help filmmakers?

Creating and maintaining a good vine channel can help you build an audience. It seem to work for team at 5 Second Films, who are on their way to making their first feature film “Dude Bro Party Massacre 3”. The artistic endeavors to make a good a Vine video it’s being recognize by the film community. From festivals like the Tribeca’s 6 Second Film category, to big names in Hollywood like directors David Lynch and James Mangold.

In conclusion, starting in a small scale may not be such a bad idea. Six-second videos could be the start as a new source fro funding you next movie, your ticket to build a fan base or the best way to start competing in film festivals. Challenging your creativity in order to tell a story in 6 seconds can be your way to start your more-than 15 minutes of fame.

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Bach Dinh and Joshua Ortega

So if you had a studio and you are in need of budgets, what could you do? The answer… Product Placement.

According to Business dictionary: Product placement is An advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media.

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In 2015, Universal released Jurassic World into theaters. Throughout the film you can see business enterprises like Starbucks, Hilton, Mercedes, Coca Cola and Verizon. Universal collected a great amount of money to fund their film through product placement. However, most of the deals between these companies were kept in secret, which  means, we couldn’t find out how much they make.

Heineken was reported to spend 45 millions on “Skyfall” to turn Daniel Craig’s James Bond into a lager drinker and couple other liquors. A 30 second commercial has to pay an average of 4 million in super bowl break, just imagine how much the number could be in a worldwide movie

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This isn’t just good for studio features, but better for growing studios and independent films, by offering people to have their products to show in your films. You can ask them to pay or give the product for free to help with the budget.

If your movie turned out to be very successful, people will come back for your next ones, and you can begin to charge money for their product’s appearance. Remember, not likely the companies will pay for your first film, but it is a good start to break into this kind of fund raising.

This is also a good way to expand your finance options. www.erma.org is a website to look up for products placement. It has a collection of many brands, contacts info that you can use.

Before taking charge of what product you want to have in your film, a studio must know what the target audiences of their film are; therefore, they can narrow the companies that they could reach.

Source material

http://www.raindance.org/10-routes-to-finance-your-film/

http://www.livescience.com/24957-james-bond-product-placement.html

http://www.investopedia.com/terms/p/productplacement.asp – ixzz3i4EqT4ra

Streaming: Is it worth it?

22374148_9c5b4943ce_b(http://www.beyondtheboxoffice.com)

In this day and age where instant gratification rules the consumer’s pocket, more and more filmmakers are drifting towards digital streaming. Filmmakers are finding that revenues of the digital age are more enhanced than the traditional standers.  Although Netflix is one of the top streaming services, iTunes is a close contender, being reasonable for filmmakers and convenient for consumers. For both the filmmaker and the consumer it’s all about convenience. Being able to watch any film at the flick of a finger is a lot cheaper for consumers than going to a cinema in today’s society. Steaming with a company like iTunes, helps out the filmmaker save money on manufacturing and shipping.  iTunes gives a better sales split to filmmakers than Netfilx does, a 70/30 split favoring the filmmaker.

Streaming programs such as iTunes, is a great transition from traditional theatre entertainment without completely dementing theatres and film distributions for release. From the article How to get your Indie film onto iTunes & Netflix by Lights Film School, it states “iTunes splits sales 70/30. With 70% going to the filmmaker and 30% going to iTunes. For example, when iTunes sells a film for $9.99. $7 of that goes to the filmmaker. With the new aggregator model, the filmmaker will generally see 100% of that $7. With the old aggregator model, the filmmaker would probably see around $3.50 of the $7.

Since we’re living in the digital age and part of a fast pace world, we developed a short attention span within film and media entertainment. For example, in the article ​Why Is Binge-Viewing So Popular in a Short Attention Span Age? by Gary Susman, he presents some ideas of society being “all about convenience”, “the necessity for quality” and how much society taste is “evolving”. Again, with the convenience of iTunes pre order purchases having the ability to automatically download to customers devices when the film is released, is a plus from other streaming or DVD release locations. Addition to the automatic download, consumers also receive a great quality copy with special features, behind-the-scenes footage, deleted scenes, etc.

The primary advantage of using iTunes over other streaming services is their use of DRM (Digital Rights management) technology. This prevents un-authorized viewing with out purchasing a license. Streaming services are negligent in this area because users can share accounts with family and friends who use the service free.

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Streaming services, like iTunes, purchase blanket license agreements so the revenue generated by the studio per-view decreases with the popularity of the film. With iTunes, the content creator receives 70% of the rental or purchase price of the title.

Another advantage of iTunes is the advertisement they provide that other streaming services can’t. They offer pre-orders for major films while they are in theaters and can offer additional content such as exclusive trailers, deleted scenes, and director commentary. The additional services that iTunes provides and their use of digital rights management, iTunes is able to provide more revenue into studio’s pockets, provide quality and compatibility to new devices and support the fast pace lifestyle of streaming services and trends in entertainment.

Tips on how to make successful movie reviews on Youtube

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Youtube is a video sharing website that was launched in 2005. In 2006, Google bought Youtube for 1.65 billion dollars. This day and age there are people making uploading content on Youtube about a range of different topics.

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Youtube users have become popular with subscribers and views for their videos that Youtube is making these users partners. This means that these partners can get paid real money based on the views of their videos. The strategy of partners to get paid is based on Ads put on videos.

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There are two different types of Ads that are on Youtube videos. Cost per click which is when the advertiser pays money for the amount of clicks on the video. For example the advertisers will pay three dollars per click on a video. There is also cost per view, which is when the advertiser pays money based on views. Someone would have to watch the ad for at least 30 seconds or half of it in order for the advertiser to pay.

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There are some Youtubers who make videos about critiquing a film that has recently been released or is about to be released. Some of these Youtubers have become successful through their content on film reviews. These successful reviews will bring more people to the theaters. Here are some tips on how you can become successful telling your reviews about films.

  1. Personality

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If you have seen popular Youtubers, you see they’ve gained popularity through their personality. It is important to be your own person, show people how you can be unique. No one likes a copycat in the Youtube world. You must have good stage presence and public speaking skills.

  1. Passion

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When a person is watching a film review from a Youtuber and sees their passion for movies and their love for going to the movies, they will trust the person who is giving the review. If there is no passion present the viewer will simply ignore what their opinion is about the film they are talking about.

  1. Knowledge

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It is important to do your research about the topic you will be talking about before filming a video and uploading it. The viewers are looking for a video from someone who knows what they are talking about. It is important to research, have confidence, and be honest with your opinion. For example there are some film critics on Youtube who have a background in film. People are mostly likely to watch and listen to their opinions since they have the knowledge about film.

Chris Stuckmann has a Youtube channel where he gives movie reviews to his viewers. Chris has a up to 400k subscribers and gets up to 1 million views on his videos.

Chris Stuckmann’s Youtube channel- https://www.youtube.com/user/ChrisStuckmann

The Indie Filmmakers New Best Friend

Filmmakers have always had to find new and innovative ways to make money from their movies. In the digital age, people have become reliant on viewing their media at their convenience with services like Netflix and Hulu – making distribution an evolving beast for the film industry to tackle. And, more importantly, where does that leave the independent filmmaker who has a hard enough time trying to distribute their film and bring in money for the next one? With Vimeo On Demand, they might actually have a chance.

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After launching during the 2013 SXSW Film Festival, the creators of the webseries High Maintenance chose to use Vimeo On Demand to distribute their show. Since its debut in 2012, the series has garnered more than 5 million views. According to an article from Vimeo’s staffs, had the webseries launched on Youtube, it would’ve taken them two years to earn the kind of revenue they earned in two days utilizing Vimeo’s On Demand service. Other content that has been successful thanks to this model are shows like Video Game High School along with several features like Beauty is Embarrassing, We are Legion, and Spike Lee’s horror film Da Sweet Blood of Jesus.

In order to utilize its service, content creators have to be Vimeo Pro-Users, and they still have to be proactive in their marketing in the film or web series. Trailers must be made. Posters must be created. An attention-grabbing synopsis needs to be on display. Their content site must be slick, eye-catching, and inviting. Even more so, engagement with your audience is key. The principles that apply to most film and television media still apply in this new digital platform.

vimeo picOnce the filmmaker has created a marketable page for their film, content creators maintain control over the price of their content, which ranges from $1 to $500. In addition, creators are given the option of allowing users to purchase or rent their content — allowing for separate pricing. Content creators keep 90% of the revenue gained from the rentals or purchases of the film. To have a good estimate of what they can make off of their film on Vimeo On Demand, Vimeo has introduced a sliding calculator.

More recently, Vimeo has added an additional function: subscriptions. This would allow for users to subscribe to a channel for repeated views as opposed to purchasing specific videos for downloads or renting for one-time viewing.

For content creators just starting out in the business, Vimeo On Demand may be a way to start building an audience, earn revenue, and begin gathering the attention necessary to get the backing you need for future projects.

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A New Hope for Production Companies in the Digital World: Netflix

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These days, with the invention of DVR and streaming services such as Hulu or Netflix, less and less people are spending money to view shows on cable at a certain time. This poses a problem for Networks and Studios alike, because traditionally Studios depend on Networks to license their shows, sponsored by advertisers, to air at certain times to audiences. Without audiences tuning in at certain times, advertisers don’t invest as much money, Networks have less money to spend, and Studios produce less shows. (The diagram above explains the whole scenario.)

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This digital era of on-demand content is more of an issue for Networks, though, because, luckily, Studios have a new hope– Netflix. Netflix is a great distribution option for Studios creating original content because of two reasons: More Money and More Creative Freedom.

Originally, Netflix bought licenses to share content online, but did not produce their own content. As it became more important for Netflix to keep subscribers interested, Netflix began investing in original content. For example, they spend approximately 4 million dollars per episode on shows such as House of Cards and Orange is the New Black. This is way more money than Networks would normally spend on a show. In an article titled “How Netflix is Cashing in on Orange is the New Black” Remy Merritt writes, “Netflix’s strategy has been one focused on production, rather than marketing; while broadcast television networks spend hundreds of millions on advertisements and promotion, Netflix has shared that it prefers to spend the majority of its production budget on hiring, casting and filming.” In other words, as a Studio you get more creative freedom with your content and you can focus on making really high-quality entertainment. Last year alone, Netflix received 14 Emmy nominations for three of it’s original series, proving that their content is high quality, award-worthy entertainment.  Plus, you receive much more money to produce your show than you ever would with a Network-type deal.

But what happens in a few years if your content is no longer popular and attracting awards like it used to? Netflix does not own your content, so you, the Studio, still have options for syndication. Literary agent Peter Micelli explains, “They’ll [Netflix] pay a large percentage of the budget for it. They control it for four years exclusively and then you can turn around to re-sell to a linear cable channel.” This means that even if Netflix chooses not to stream your content anymore, you can still look for other avenues of distribution. 

In conclusion, if you are looking to start a production company creating content for television, following the traditional studio system is not your only option. Look for other options, and explore every avenue to find the best distribution solution for your content.