Lights! Camera! And… Like?
By Ciara Clark
Ask yourself, Can you name two or more people you know that doesn’t have a social media account? Can you? Most likely not.
Going to the movies has always been a social experience. After the movie, the first thing people want to do is talk about it with their friends and family. Today, the audience can talk about the film on social media and reach more people in a short period of time rather than the friends they went to the movies with. Social media has proven to be the digital influence of movie marketing and promotions. Social media is such a powerful tool that it can make or break a film at the box office.
Today, studios promote films through pictures, posts, and contests on different media platforms. The recently release film “Straight Outta Compton” took to social media to spread the word about the film. The movie created a picture logo that allowed fans to add their own creative twist to the movie’s logo and post on social media. While most movies may sue if someone uses their logo, “Straight Outta Compton” encourages the fans to use their logo. According to The Hollywood Reporter, the movie received a massive response and became a viral sensation. The movie generated over $60 million opening weekend and currently has a domestic gross over $150 million. The film currently has over 2 million likes on Facebook.
Almost every movie that releases has at least one social media account. Films, such as Sharknado and Blair Witch Project, were known for their social media campaign which help fueled the buzz about the films.
According to Market Watch, Dwayne “The Rock” Johnson helped save his film through social media. Weeks before ‘San Andreas’ premiere, critics claimed the movie was going to bombed at the box office. In response, Dwayne took to social media with his 9.2 million followers to generate buzz about the film. Opening weekend, “San Andreas” grossed over $54 million and earned a domestic gross of $154.6 million.
The Hollywood Reporter conducted a social media poll with 750 social network users. Base on the study, over 20% of users have made a post before watching a film and 72% post to sites after watching the film.
Social media has become a powerful source for marketing and promotions and will continue to be as long as everyone has Internet and Wi-Fi.