The Fury of Internet Distribution


On May 28, 2015 the Swedish actor, director, writer and producer David Sandberg introduced a low budget, independent, action, and comedy short film into the world in which he portrays the lead actor. Having a limited budget Sandberg utilized the power of the Internet and social media to launch his now successful short film. The film Kung Fury tells of the adventures of a 1980s Miami Police Detective Kung Fury, who acquires supernatural ninja skills after being struck by lightning and bitten by a cobra.

Though the premise of the 30-minute long Kung Fury may seem too outrageous it was chosen to be screened in the Directors’ Fortnight section at the 2015 Cannes Film Festival, only losing to Rate Me from the UK. Sandberg raised its budget through the crowd funding website Kickstarter with an initial goal of $200,000, but instead received $630, 019 donated by 17, 713 backers. Kung Fury was filmed using a Canon EOS 5D Mark III and a Sony FS700 in front of a green screen, additional funds were used for post-production.

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          Kung Fury was and still is accessible through the video-sharing website YouTube free of charge. Through this distribution tactic, anyone is able to view the film without restrictions. Kung Fury continues to gain popularity within the Internet accumulating more than 22, 474, 646 views and 527, 211 likes. Viewers that are captivated by the short film are able to share it by posting links on popular social media websites such as Facebook and Tweeter.

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Through Internet popularity Kung Fury gained a distribution deal with Under The Milky Way, which is a Distribution Company for independent and international feature films and documentaries. This allowed Kung Fury to be available on Video on Demand platforms such as Netflix, Vimeo, etc. Through the use of the Internet’s social media an independent project can reach millions of audiences. Every aspiring filmmaker should utilize this tool that is available for all to access.

Written by: Ysmael Carbonell & Travis Daniels




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