No Budget to Low Budget: Marketing for the low based on Drake

No Budget to Low Budget:Marketing for the low based on Drake

By Chad Happens & Crawford Norman III

     In the Digital Age we now live in it means nothing to create visual content if no one in the whole wide connective world sees it. If you have major studio, network, or a major content provider’s backing all you have to do is throw money into the marketing department and call it a day. However, if you are a poor independent filmmaker you have some work ahead of you. It can get a bit technical, but here are a few tips on how to grow your social media presence using Drake.


Started From the Bottom now we Hashtag

#PIGGYBACKING – Hashtags are essentially the 6 degrees of separation of the internet. You’re so close to a celebrity and one Repost away from being seen.  

So here is what you do:

  1. HASHTAG LIFE | Create a hashtag for you brand and project – #Brand #Project
  2. STACK + BOOST | Add at-least three to five (3 to 5) more hashtags that relate to film, your particular project, and ANYTHING related to it.
  3. FOLLOW + FOLLOW BACK | On whichever social network you’re using, search those Hashtags and FOLLOW others who’ve used them as well. They will more than likely follow you back. That’s a plus for you.
  4. REPOST + TAG | You likely didn’t work on your project alone (If you did you deserve a trophy), so tag them and have them repost it and ask others to follow and repost.


Views for the 6 (major social media sites)

These are a few of the top social networks Facebook, Twitter, Instagram, Snapchat, Tumblr and YouTube.

  1. You need to create an account on all of them and stay as close to the same name/handle as possible.
  2. Make sure you create separate accounts for your personal stuff and your work. If you create a brand page instead of specific project page you can feature your future projects w/o having to create new accounts. Follow Lionsgate on any network you’ll see how they change for each project.
  3. There are FREE scheduling apps/websites that will post things for you when you don’t have time.
  4. Your brand/project account isn’t you so NO PERSONAL STUFF



Take Care (of your Audience)

One thing about social media is that you have to be social.

  • Talk to your audience /reply back / get feed back.
  • Be nice and personable. People will not support you if you’re being an asshole.
  • If you really wanted to build some social media karma it is ok to support other’s work.

These tips will surely have you ready for success like ya boy Drizzy Drake.



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