By Louie Rosa Alicea & Ethan Krok
So, you started a YouTube channel and don’t have an audience. Don’t worry! At one point, any kind of originator and even the most successful, had zero subscribers too.
And, let us tell you that you’re a brave human being because being a filmmaker it’s not an easy task. It takes courage and a vision to go somewhere with your dreams.
Unfortunately, there’s not a recipe on how to grow an audience but we can point at a person that is doing it right and his name is Casey Neistat.
Casey Neistat is a writer, director, and star of an original series on HBO but he is most famous for his self-titled YouTube channel that has almost 3,500,000 subscribers. Below we have identified 5 keys that were essential in order for Casey to grow his audience.
- BUY THE TICKET, TAKE THE RIDE
Get out there and start filming. Look for every story and every opportunity. An audience will need something to watch.
- KEEP IT REAL
Be authentic. Don’t be tempted to over edit or refine your content. Ensure you include the imperfect human elements of your story so that others can relate to what you are sharing.
- MAKE IT COUNT
Practice makes perfect. Master your craft and learn new and different ways to tell your stories. Planning your shoots with the edit in mind will allow for a more efficient workflow.
- DON’T STOP
Consistency is the key. Success follows success. Continue to put yourself out there and consistently deliver the kind of content your audience will come to expect.
- MAIL TIME
Feed your fans. Now that you have raised your audience it is important for you to secure their allegiance. When you take the time to interact with your audience you will create advocates who will become champions for sharing your content.
Although we have identified some of the keys to Casey Neistat’s success with growing his audience, it is important to remember that there are many factors to consider when attempting to build a successful YouTube channel. Every filmmaker will ultimately need to discover their own voice and create engaging content for your audience to enjoy.